A first impression can make or break your career – and it's often formed on what you write. Write to be read, not ignored. To draw respect, not judgement.

Let two of South Africa's best-known writing trainers, Jo-Anne Richards and Richard Beynon lead you through the dos and don'ts of the new business writing, tailored to a modern business landscape.

Writing clearly and effectively is an essential business skill. Global studies show that successful executives attribute 60% of that success to visibility, image and reputation. As face-to-face meetings wane in a post-Covid world, your written image will grow ever more vital.

This masterclass will help improve your writing style, language, techniques structuring, layout and spelling and grammar. 

This masterclass takes between 5 and 8 hours to complete. On completion delegates receive a certificate of attendance. 

Who Should Enrol

Junior, middle, senior and executive management  

Course Design

Online Course

Course Content

This is a four-hour course to complete at your own pace. It consists of seven topics, which cover:

  • The need for a new business writing style.
  • Principles of good writing, including plain language use.
  • Planning a business report: sticking to brief, research and interviewing techniques, the difference between fact and opinion – and how to use them to build trust.
  • Structuring a report, or any business communication: use the inverted pyramid to get your point across with maximum impact.
  • Perfecting your communication, with meaningful titles, headlines and contents, for ease of reading.
  • Forming the best impression, through its layout, spelling and grammar.
  • E-mails: levels of formality, relevance, and striking the right tone with different audiences, of different generations.

Course Highlights

  1. The class is presented by two of South Africa's best-known writing trainers, Jo-Anne Richards and Richard Beynon.
  2. The class can be completed in your own time and space.
  3. Delegates receive a certificate from GIBS on completion. 
  4. This masterclass will teach you to shine in your written communications. 
  5. Seven bite-sized classes will carry you through the essential steps to be read, understood - and to get your point across. 

Learning Outcomes

  1. The course will show you how to write professional reports that are clear, persuasive and motivational. 
  2. It will give you confidence, knowing that your business writing is communicating as effectively as possible, and leaving in your readers' minds an impression of crisp professionalism. 


Various exercises and MCQ’s


On completion delegates receive a certificate of attendance. Should you wish to receive a GIBS issued certificate, after completion of the class, please email


IoDSA Approved CPD Provider LogoApproved to CPD by the IoDSA for 5 points

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