Introduction

After lagging behind in the e-commerce space, Covid-19 has forced consumers online and changed their purchasing behaviours. Learn how to run an e-commerce business or division that generates profit from the founder of one of South Africa's most successful online retailers.

In this masterclass you will get an understanding of how the digital economy functions and develop the critical insights needed to succeed in e-commerce and digital marketing.

This is an online masterclass, it will take between 5-7 hours to complete. Participants will receive a certificate of attendance. 

Who Should Enrol

  • SMEs thinking of putting their business online
  • Employees in companies who have been tasked with putting the company online
  • Retailers who are starting to sell more online
  • Entrepreneurs looking to start on online business

Course Design

Online Course

Course Content

  • Website design including desktop and mobi design and thinking
  • Online ordering and delivery, payment gateways and product delivery solutions
  • Data analytics 
  • Digital marketing including Google AdWords, SEO and Facebook marketing
  • UX/UI website design thinking;
  • A/B testing: What initial experiments your company should begin with to achieve customer centricity

Course Highlights

  1. Masterclass designed and facilitated by Ryan Bacher, Founder and MD, Netflorist. 
  2. Bite-sized learning 
  3. Learn in your own time, in your own space
  4. This class will give anyone working in the e-commerce a really good understanding of digital marketing, price points, consumer behaviour, customer experience. 

Learning Outcomes

  1. Learn the basics of building a website 
  2. Understand how to take an order online and get it delivered
  3. Learn about data analytics so that you can understand what your customers are doing on your site
  4. Get a broad understanding of digital marketing including Google AdWords, SEO and Facebook marketing
  5. Delve into the latest strategic thinking on ecommerce on SA
  6. Understand UX/UI website design thinking;
  7. A/B testing: What initial experiments your company should begin with to achieve customer centricity

Assessment

Various exercises and MCQ’s

Certification

On completion delegates receive a certificate of attendance. Should you wish to receive a GIBS issued certificate, after completion of the class, please email BoxallB@gibs.co.za




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