Leverage analytics for better business decisions and innovation to impact your bottom-line.

This is an online masterclass, it will take between 5-7 hours to complete.

Predictive analytics is about the use of data and algorithms leveraging machine learning, deep learning and neural networks among others to forecast the future based on historical data. The objective is to go beyond the knowledge and understanding of the past, and looking into the future of what may happen. 

Who Should Enrol

  • General managers;
  • Marketing and sales managers;
  • Finance managers;
  • Human resource managers;
  • Data related project managers;
  • Digital transformation professionals;
  • Technology leaders;
  • Engineering leads;
  • Change Managers

Course Design

Online Course

Course Content


  1. Understanding the data and big data landscape:
    1. The evolving data and big data landscape
    2. Why Predictive Analytics matters for business
  2. Different phases of analytics: Descriptive, predictive and prescriptive
    1. How to move between the phases of analytics 
  3. Organisational barriers and challenges to data and big data analytics adoption
  4. Analytic tools and techniques used to analyse internal data for organisational value

Course Highlights

  • Bite sized learning 
  • The  opportunity for delegates to work at their own pace, in the comfort of their own home or workplace, without needing to travel. 
  • Ideal for organisations with dispersed workforces 
  • A combination of bespoke video production and content curated by experienced faculty and subject matter experts
  • Certificate of attendance or digital credentials.

Learning Outcomes

  • Understand how organisational value is derived from predictive analytics;
  • How to leverage predictive analytics for organisational value;
  • How to build an effective business case for the use of predictive analytics; and
  • The creation of a framework for organisational value creation using predictive analytic tools and techniques.


Various exercises and MCQ's


IoDSA Approved CPD Provider LogoApproved to CPD by the IoDSA for 5 points


The Financial Planning Institute of Southern Africa

CPD Category: General

Approval Number: FPI22021712

FPI Points: 4.00


On completion delegates receive a certificate of attendance. Should you wish to receive a GIBS issued certificate, after completion of the class, please email

Enquire Now

9.0 CPD Points

Level 1