A key part of our process of success at creating performance-driven marketing organisations is getting agreement between Marketing and the rest of the leadership team on how marketing performance should be measured. This is a critical step in ensuring you are focused on the right data and analytics. Organisations today are dealing with increasing market pressure and competition, and an exploding amount of data. The ability to transform data into actionable business insights that can be used for improving both marketing effectiveness and efficiency is a central challenge and a critical capability for marketers.
This online course consists of a series of informative videos, insightful content and work exercises.
This class should take between five to eight hours to complete. It can be completed at your own pace. On completion delegates receive a certificate of attendance.
Top management – VP, Directors, Division Heads, Senior Managers and other senior executives from:
Marketing Metrics: Two case studies.
Why we measure: Costing out alternative marketing spends (i.e. increase return or decrease investment) case study.
What we measure:
How we measure actual and expected outcomes:
The ROMI debate: Art and Science (use to "Guide, don't Prescribe").
Mastering advertising, promotions, events, and market communication techniques to ensure ROI for your company.
Various exercises and MCQ’s
On completion delegates receive a certificate of attendance.