Introduction

Behavioural economics provides a more realistic view of economics, business strategy and decision-making. It also uses important insights from brain science to explore how people really think and make decisions. Understanding behavioural economics helps develop more effective approaches to strategic thinking and business strategy.

This Masterclass will build your understanding of how you can improve the quality of your strategic thinking and ultimately, your business strategy.

This online course consists of a series of informative videos, insightful content and work exercises.

This class should take between eight to twelve hours to complete. It can be completed at your own pace. On completion delegates receive a certificate of attendance. 

Who Should Enrol

  • Managers who wish to improve their strategic thinking and decision-making - particularly in conditions of uncertainty and change
  • Consultants in strategy, organisation development and personal effectiveness 
  • OD and HR managers in organisations 
  • Strategic planners in organisation

Course Design

Online Course

Course Content

  • The concept of “complexity”: Why conventional planning is no longer effective.
  • A functional model of the human brain: How we use our brain, and the role it plays in decision making.
  • The DNA of strategic thinking: The key elements we need to understand in order to master thinking and decision-making.
  • The concept of strategic intuition: How we use insight and intuition to make better strategic decisions.
  • Analysis vs insight: How to use both analysis and insight to build better strategies and make more informed decisions.
  • Why can’t we see the future?: The special challenges of setting strategy in an uncertain world and how we can improve our strategic thinking in these difficult circumstances
  • Scenario thinking: Planning for an uncertain future.

Course Highlights

  • Bite sized learning 
  • The  opportunity for delegates to work at their own pace, in the comfort of their own home or workplace, without needing to travel. 
  • Ideal for organisations with dispersed workforces 
  • A combination of bespoke video production and content curated by experienced faculty and subject matter experts
  • Certificate of attendance or digital credentials.

Learning Outcomes

  • Apply behavioural economics to improve strategy 
  • Draw on critical techniques to make better decision-making
  • Understand scenario planning to navigate complexity in an ever changing environment

Assessment

Various exercises and MCQ’s

Certification

On completion delegates receive a certificate of attendance. 




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This Masterclass will build your understanding of how you can improve the quality of your strategic thinking and ultimately, your business strategy.