Learn how to craft a message so that you can communicate on any platform under any situation.  

Join one of South Africa's best-known business journalists and broadcasters, Chris Gibbons, on a journey through the modern media landscape.

This online course consists of a series of informative videos, insightful content and work exercises.

This class should take between six to twelve hours to complete. It can be completed at your own pace.  On completion delegates receive a certificate of attendance. 

Who Should Enrol

  • Senior Managers who wish to contribute to media discussions
  • MANCO and EXCO teams members
  • Industry Experts who want to communicate to general audiences in their area of expertise
  • CEO’s/ Team Leaders
  • Academics
  • Communication Managers
  • Conference Speakers 
  • Spokespeople
  • Commentators

Course Design

Online Course

Course Content

Participants will be guided by Chris through 10 course modules:

  • Why we need media training
  • Crafting Stories & Messages
  • TV
  • Radio
  • Print
  • Social Media
  • We’re all TV stars now – Zoom and the Post-Covid World
  • Crisis Communications
  • Tips and Techniques, including how to overcome fear
  • Corporate Culture and Communication

Course Highlights

  • Bite sized learning 
  • The  opportunity for delegates to work at their own pace, in the comfort of their own home or workplace, without needing to travel. 
  • Ideal for organisations with dispersed workforces 
  • A combination of bespoke video production and content curated by experienced faculty and subject matter experts
  • Certificate of attendance or digital credentials.

Learning Outcomes

  • Learn the art of crafting a message
  • Learn how to frame the message
  • Be more impactful and persuasive when talking to the media, at conferences, on Zoom sessions and talking to boards
  • Look and sound more professional 


Various exercises and MCQ’s


The Financial Planning Institute of Southern Africa

CPD Category: General

Approval Number: FPI22021711

FPI Points: 11.50


On completion delegates receive a certificate of attendance. 

11.5 General Points

11.5 Max Points

Enquire Now